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Product Strategist
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I Killed My Startup Idea in One Week (Here's How You Can Too)
There are many articles on how to come up with a startup idea. In a nutshell: find a problem that deserves to be solved better, while people care about it and are ready to pay. Some suggest starting with a problem you need solved for yourself. When I had my 2 previous attempts, I based them on this approach. I wasn't happy with the type of product I had at the time, and I wasn't happy with education in one specific field I was interested in. So I covered both directions and w
3 min read


AI-Driven Analysis for Improving Retention in a Psychotherapy App
Me: Chat, suggest how can I improve retention for self-therapy kind of app Chat: Add a daily streak mechanic like Duolingo. Me: Like "Congrats, you've cried three days in a row, keep the streak alive!"? And that's exactly why we still can't hand product management over to AI. Yes, AI is a fantastic tool to speed us up. I use it all the time. But if you don't understand human behavior, product value, and context, AI will happily generate polished nonsense. The Psychology App R
3 min read


The Testing Framework: Separate Ego from Evidence
1) Start with the riskiest assumption Don’t test everything. Test the one thing that, if false, kills the business. Example: Airbnb’s core risk—“Will strangers host strangers?” Do this: List assumptions → rank by risk/uncertainty → test #1 first. 2) Build a minimum testable hypothesis (MTH) Before an MVP, validate with the smallest possible test: Landing page with “Get Early Access” Manual “concierge” version of the service Clickable prototype (looks real, no backend) Short s
2 min read
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