Product Strategist
Projects
TimeLeft
Head of Product — Friends Meeting mobile app
Joined to improve retention but soon led a full product pivot: transforming TimeLeft from a dating app into a social meeting platform focused on meaningful timed conversations. The shift was driven by user interviews, in-depth market research, and continuous testing.
I owned the end-to-end product direction, helping the team redefine its audience, brand, and user experience.
ClassTime
Product Manager — EdTech Platform
Worked on improving onboarding and activation flows to help teachers engage more deeply with the platform. Focused on designing intuitive experiences and new product components that simplified their day-to-day classroom management and boosted early adoption metrics.
HomeEase
Product Strategiest — Mobile App for Apartment Redesign
Supported the redesign of a mobile app helping users visualize and plan their apartment layouts. Improved first-time user experience and onboarding, resulting in a measurable uplift in subscription conversion and overall satisfaction.
CoWorkly
Product Strategist — Social Productivity App
Advised the founding team on positioning, onboarding, and retention strategy for an app helping remote professionals find virtual coworking sessions. Designed activation experiments and community engagement loops to enhance early user retention.