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Product Strategist
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Retention Improved. No New Features. Just Better Flow.
Sharing this because we often chase retention through features, when the answer is already sitting in the product, unnoticed. In one of my projects, most users were skipping the Content Library and jumping straight into building their own content pieces from scratch. It took them longer, didn't spark much enthusiasm, and we couldn't understand why Library usage was so low, hovering around 15 percent. We assumed users preferred creating from scratch. We also assumed the editor
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